During summer this year Florida decided to make a bold move to run a pilot program to sell lottery tickets at selected locations of the world’s largest retailer, Walmart. The program started the first week of October and lottery became available at twenty-seven Walmart neighborhood markets that stretch across central, southwest and South Florida. This partnership is considered to be a strategic alliance with great potential because of the accessibility that these retail points are to the public. US lottery

New Jersey wouldn’t be left behind and they also came up with a very intelligent partnership and opened a lottery retail store at Prudential Center. Lottery results

On October 8th, a ribbon cutting ceremony commemorated the grand opening of the first ever retail Lottery location in an arena setting. This grand opening was timed to coincide perfectly with the opening game of the New Jersey Devils National Hockey League team. The Prudential Center is the home of New Jersey Devils Hockey League, it is the cornerstone of Newark’s revived entertainment district.

The choosing of this strategic point has a lot to do with the impressive statistics that this center holds more than two million attendees pass through this arena every year. “The New Jersey Lottery is pleased to extend its entertainment and millionaire makers games to New Jersey Devils fans and all the other Prudential Center event attendees,” says Carole Hedinger, Executive Director of the Lottery. “Being in the entertainment center of Newark and bringing the excitement of the lottery to its visitors provides a perfect synergy for the two organizations.” Hedinger was present at this commemorative event along with Jeff Vanderbeek, Chairman and Managing Partner, New Jersey Devils and Gregory Kuhn, captain of the Diablos supporters’ section and the New Jersey Devils Dancers. As part of the opening ceremony, Kuhn was given the honor of purchasing the first lottery ticket sold at the Prudential Center location.

The New Jersey Devils Hockey League franchise is the only New Jersey based NHL team. The New Jersey Lottery has been sponsoring the team through marketing and advertising for some time, and now they have decided to expand that relationship with a retail location. To add some excitement the New Jersey Lottery heats it up with special promotions such as New Jersey Lottery Fan of the Week and New Jersey Lottery Fan of the Year.

As can be observed with these two strategic partnerships, lottery sales will only keep on soaring and players will have no excuses to not try their hand at the multitude of games offered.