The state agency in charge of handling liquor sales is working along with the Iowa Lottery to create a couple of lottery advertisements that will roll on the highway. State lottery

Although this wouldn’t be the first time they partner with others, as the Iowa Alcoholic Beverages Division (ABD) has already being using the spaces on the sides of its delivery trucks for several years to promote tourism through the “Iowa Great Places” program.

Still, A.B.D. spokesperson, Tonya Dusold, says this will expand the program to another area, as “This is the first time we’ve partnered with another state agency beyond the Great Places program,” Dusold says.

The Iowa Lottery already has two other trucks in the program, one that promotes the veterans tickets that raise funds for the Iowa Veterans Trust Fund, and the other truck that promotes the “It’s Your Dream Anything Can Happen” game.

Dusold says that because the trucks travel some 800 to 1,000 miles each week to deliver the alcohol purchased by retailers across the state, she thinks that these trucks are a good way to spread the word about the lottery products.

“The spirit of state government right now is what can we do to help each other out and use the least amount of resources and not do double duty. And so the idea of this came kind of between our administrator Stephen Larson and the Lottery C.E.O. Terry Rich on how we can partner and get their message out for very little to no cost to either agency,” Dusold says.

Dusold says that the Iowa Lottery paid for the advertising ads that go on the trucks between $2,000 and $5,000. A lot cheaper than many other types of advertising and a lot more visible. And the profit that can be made from it makes it worth. Dusold says it made sense to fill in the blank sides of the trucks as they were already out on the road and the sides were blank.

She says A.B.D. is reaching out to other agencies that might be able to take advantage of the rolling advertising on their trucks.

The latest truck in the Great Places program just hit the road and features ads of the city of Decorah. Dusold says there are now 13 semi trailers that feature Iowa Great Places on their sides. Lotteries

There are plans in the works to add Appanoose County, Council Bluffs and Perry images on the A.B.D. trucks in the coming months. Dusold says it’s estimated that these trucks provide $60,000 in advertising each year to the Iowa Great Places areas featured on their sides.

And the plan may be a very original and necessary one as our country’s economy is now making companies and states to plan the best, save as much and spend as little as possible for programs like the lottery to keep helping those who need it most in our society, like children, older people, and many others.