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COLORADO LOTTERY REVIEWING PARTNERSHIP WITH MEGA MILLIONS
March 17, 2009
DENVER – The Colorado Lottery, along with other members of the Multi State Lottery Association (MUSL), is reviewing the option of selling tickets for the jackpot game Mega Millions. Started in 1996 as the Big Game, Mega Millions has a starting jackpot of $12 million and other prizes ranging from $2 to $250,000. The game would supplement, rather than replace Powerball (operated through MUSL), the mega jackpot game currently offered in Colorado.
“In these tough economic times, lotteries nationwide have to be focused on finding ways to continue supporting the beneficiaries who depend on us,” said Colorado Lottery Director Jack Boehm. “If adding a new game can drive sales and increase revenue for the state’s parks, trails, recreation centers and open space projects, then we have to be diligent about exploring that option.”
The lotteries that sell either Powerball or Mega Millions are evaluating the legal, marketing, security systems and financial issues involved in cross-selling both games. Each game is drawn on a different night; funds the jackpot a bit differently; and has a different process of estimating and guaranteeing the jackpots. In addition, any agreement to sell Mega Millions in Colorado would require authorization by the Lottery Commission, which approves all games offered by the Colorado Lottery.
While there is no specific deadline for deciding whether to cross-sell, the lotteries reviewing the possibility of offering both games would like to move as quickly as practicable. As many as 42 states could offer both games, if an agreement is reached.
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