DENVER – The Colorado Lottery will launch its first ever scented Scratch game June 16, giving players a reason to stop and smell the tickets. The $3 Scented Crossword game will be available in three different aromas: coffee, chocolate and bouquet. The scents are activated once players scratch off the latex in the play area, which is covered in scented ink.
"We thought it was a fun way to provide a new twist on one of our most popular games," said the Lottery’s Scratch Product Manager Todd Greco. "Whether you drink coffee or not, I think it’s a smell that everyone associates with good memories. The chocolate and floral bouquet scents will appeal to our female players, who make up a large portion of our Crossword customers."
The Lottery’s Crossword series of Scratch games was launched nearly a decade ago, and continues to be one of the organization’s most consistent best-sellers. Roughly 70 percent of Crossword players are female. The probability of winning any prize in the game is 1 in 3.43.