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YOU DECIDE SPECIAL EDITION TICKET LEAVES FATE OF $201,600 IN PRIZES UP TO PLAYERS
April 12, 2016
Just in time for election season, the DC Lottery launched its You Decide ticket in early March 2016. On the front burner, the $5 scratcher has over $1 million in total cash prizes, two $50,000 top prizes, and a full slate of Second Chance prizes. 

The optics for this ticket for this ticket feature two colorful scenes for consideration. One contender recalls political artwork of a nostalgic era while the other offers a more modern new generation pictorial.

This ticket’s campaign hits the stump hard with associated games that can be played for fun and prizes on a variety of social media platforms including #DCIGLandmarks, that invites players to identify iconic and lesser known District landmarks on Instagram. Others, exclusive to the ever-growing contingent of Players Club members, tests players’ knowledge of political trivia and challenges them in a political word find.

On the coattails of the popular $60K Diamonds and Chocolate Cash Giveaway, Second Chance campaign for the You Decide ticket, termed ‘Ballot Box Bonus,’ features eight drawings that will each award ten players prizes of $2,016. Leading up to the ‘October surprise’ for this ticket is that players will ultimately decide the outcome of the Second Chance Grand Prize in a ‘winner take all’ vs ‘shared wealth’ poll to determine whether one winner will receive $201,600, if 20 winners will receive cash prizes of $20,160 or if 100 winners will receive awards of $2,016. 

Starting in early September, the grassroots outreach for the You Decide tickets rolls through every ward of the District with a Whistle Stop tour spinning yet another pool of winning opportunities.

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