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WWE AND TEXAS LOTTERY ANNOUNCE WRESTLEMANIA 32 PARTNERSHIP
October 24, 2015
WWE (NYSE: WWE) and the Texas Lottery today announced a partnership around WWE’s pop-culture extravaganza, WrestleMania 32, making a WrestleMania scratch ticket game available starting Monday, November 16, with revenue supporting Texas public schools. The new game gives fans a chance to instantly win more than $10 million in prizes, including top prizes of $25,000, and the opportunity to enter one of four promotional second-chance drawings with prizes that include trips to WrestleMania, VIP allaccess experiences at the WWE Performance Center in Orlando, and replica WWE World Heavyweight Championship belts.
 
 
“When we found out that WrestleMania 32 is taking place in Dallas, we knew we wanted to be involved,” said Gary Grief, executive director of the Texas Lottery. “We are excited about this opportunity and believe this partnership will be an asset in generating revenue for Texas education.”
 
 
We're very excited that two of our close friends - WWE and Texas Lottery - have decided to enter into a partnership," said Dallas Cowboys Chief Brand Officer Charlotte Jones Anderson. “We've built a strong relationship with the Texas Lottery over the years and are encouraged to see WWE replicate the same success as we lead up to hosting WrestleMania 32 at AT&T Stadium on April 3, 2016."
 
 
“We are proud to partner with the Texas Lottery, a long-standing and valuable Cowboys partner,
and help generate substantial funds for educational programs in Texas,” said Stephanie
McMahon, WWE Chief Brand Officer. “This new partnership will not only provide fans with a
chance to instantly win cash prizes, but an opportunity to win exclusive once-in-a-lifetime WWE
experiences.”
 
As part of the agreement, the Texas Lottery will be a promotional partner for WrestleMania 32 which includes integration at WrestleMania Axxess – WWE’s four-day, interactive fan festival, presence at WWE live events leading up to WrestleMania, as well as custom digital and social media activations across WWE’s platforms.
 
 
There are a total of five WrestleMania scratch tickets, featuring WWE Superstars and Divas including John Cena® , Seth Rollins® , Undertaker® , Brock Lesnar® , Roman Reigns® , The Bella Twins® and Paige® .
 
 
Fans that do not win instantly can enter their tickets into the promotional second-chance
drawings that will be held throughout the duration of the program. Those prizes include:
 
VIP WrestleMania Ticket Packages for Two · Two (2) WrestleMania Tickets. · Two (2) Tickets to the VIP WrestleMania Pre-Party. · Two (2) WrestleMania Axxess Tickets with VIP Superstar Autograph Signings. · Two (2) Tickets to a Private Dinner with WWE Legends. · Travel and accommodations.
 
 
VIP Trip to WWE’s Performance Center: All Access · A VIP trip for two (2) to the WWE Performance Center in Orlando. This world-class training facility serves as the home to NXT, the training ground for WWE Superstars and Divas of the future. · Throughout this day-long immersive experience, winners will tour the facility, interact with NXT Superstars and coaches, watch exclusive live matches and participate in a private NXT live event. · Autographs, photos and merchandise. · Travel and accommodations.
 
 
WWE Merchandise · Replica WWE World Heavyweight Championship Belts.
 
 
Tickets to WrestleMania 32, will go on sale Friday, November 6 at 10 AM Eastern/9 AM Central. WrestleMania 32 will take place Sunday, April 3, 2016 at AT&T Stadium in Dallas, TX, and will be broadcast live around the world on WWE Network.
 
Over the past seven years, WrestleMania has generated more than half a billion dollars in cumulative economic impact for the cities that have hosted the event. WrestleMania is more than just a one day event; it is a week-long celebration as WWE will take over the Dallas region during WrestleMania Week. In addition to WrestleMania 32, other activities will include: WrestleMania Axxess – WWE’s four-day, interactive fan festival at the Kay Bailey Hutchison Convention Center; WWE NXT® at the Kay Bailey Hutchison Convention Center Arena; the 2016 WWE Hall of Fame Induction Ceremony at American Airlines Center; Monday Night Raw® at American Airlines Center and more than a dozen activities designed to give back to the host community including “Be a STAR® ” anti-bullying rallies, hospital visits and Make-A-Wish events. Additional information on these events will be announced in the future at www.wrestlemania.com.
 

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