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LOUISIANA LOTTERY LAUNCHES 20TH ANNIVERSARY SCRATCH-OFF GAMES
September 7, 2011
Twenty years to the day of the start of sales for the Louisiana Lottery's very first scratch-off, the corporation will launch a trio of games that recall nostalgic artwork, themes and designs rendered with a modern twist; $5 Celebrate!, $1 Play OH! and $2 Louisiana Treasures go on sale today.
"There's just something about Louisiana that brings a smile to your face," said Lottery President Rose Hudson. "Throughout our 20-year history, Lottery scratch-offs have paid tribute to our state, not only through monetary contributions but also with names and themes that showcase our cultural treasures. Our latest launch is no exception. I think both new Lottery players and those who remember purchasing our first scratch-off game will be equally delighted with these designs and prizes."
The "hero" ticket of the collection, Celebrate!, highlights the Lottery's 20 years of bringing Louisiana "a reason to smile" and features the anniversary logo developed for use during the Lottery's 20th year of operations. The $5 game offers three top prizes of $100,000 and 15 chances to win on each ticket.
Seasoned Lottery fans will remember Play OH!, a popular game from 1992 and its accompanying jingle that positioned the Lottery as a fun, culturally expressive pastime. The 2011 edition contains duplicate artwork and colors as the original ticket, but with a top prize of $2,000 and a smaller print run of about 2 million tickets.
Utilizing the same name as the first scratch-off in 1991, the 2011 version of Louisiana Treasures takes inspiration from 20 years of Louisiana-themed games. Each $2 ticket in the six-scene set showcases artwork from previous scratch-off games that have highlighted our way of life in Louisiana -- from food and festivals to wildlife and transportation. With a $20,000 top prize that is nearly double what is typical for a $2 game, Louisiana Treasures is sure to be a welcomed surprise for players familiar with scratch-off prize structures.
"The newest version of Louisiana Treasures takes a unique direction artistically," explained Lottery Art Director Dwain Richard who designed the game. "The game celebrates Louisiana culture by tying in artwork from past tickets. That was the biggest challenge -- finding a way to pull together so many different icons and art styles into one ticket to make it look natural."
Because art was lifted from tickets designed within the past 20 years before computer generated graphics were used, many designs had to be redrawn by hand, then digitally scanned for placement into the multi-scene ticket art.
As a result of the rich history surrounding these games, the Lottery plans to promote interest by hosting trivia contests and conducting giveaways through its social media sites, including Twitter and Facebook, as well as through its online players club, Club Lotteaux.
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