A refreshed version of Powerball game premieres this Sunday across Illinois. According to the Illinois Lottery, the game will create more millionaires by offering more million dollar prizes. The revamped game will start each jackpot at $40,000,000 and offer players slightly better overall odds.

With the new $2 Powerball game the second place prize, for people who match five numbers, will jump from $200,000 to $1,000,000. In 2011, Illinois had 24 second place winners who matched five numbers.

To announce the new variation and Powerball’s milestone 20th anniversary year, the Illinois Lotterylocalized a national branding campaign and produced its own creative; a commercial entitled Big Dreams. This spot will premier in seven markets throughout the state on Jan. 16 and will air during the highly visible Chicago broadcast of Super Bowl XLVI.

“The re-launch of Powerball gave the Illinois Lottery an opportunity to see what one of the outstanding creative agencies in the state, commonground, could do with a significant marketing challenge.

Communicating a change in price and prizes is complicated, but they made it simple and visually beautiful,” said Michael Jones, Superintendent of the Illinois Lottery.

Commonground was awarded the multicultural Illinois Lottery business during the fourth quarter of 2011. “Commonground was excited to be given the assignment to announce the new Powerball changes to all the people of Illinois. We are also thrilled to work with the Illinois Lottery’s marketing team,” said commonground co-founder and managing partner, Sherman Wright, “We had read of big changes going on with the lottery’s creative point of view and were honored to be part of that effort.”